Many women today are trying to incorporate more workouts and activity into their already busy lifestyles. Technology has increased the pace and productivity of life, but the need for women to take care of their bodies has also increased with this ramping up. Taking care of a million things at once can stress out the body, and women need time to slow down at a yoga class or burn out stress in a spinning session. Bustling around all day also increases productivity but the need to take care of one’s health remains equally as important. Making time for the gym allows people to keep their energy up, stay in peak physical form, and stay fit for the physical demands of a fast paced life.
This faster style of life also demands a wardrobe to live it in, and that’s where fitness apparel company Fabletics comes in. Fabletics is a full service activewear fashion styling company that designs and makes trendy and classic activewear at great prices. There is a style enabler on the website that formulates a menu of choices for women based on their own unique style and the type of workouts that they do. Every month, VIP members have this menu delivered right to their finger tips, from which they can pick and choose which outfits they want to incorporate into their fitness wardrobe that month. It makes it easy for the woman on the go to update her fitness wardrobe as she is working out more and needs more choices.
The great thing about Fabletics is that the clothes don’t strictly read “athletic”. The founder of the company Kate Hudson believes in this lifestyle of “athleisure” meaning that women should be able to live comfortably in their activewear taking them from the studio to the street, to seamlessly live their lives in their activewear clothes without the need to constantly be changing their clothes throughout the day. These activewear styles that she designs and sells have unique fashion details like rushing, zippers, strappy backs, cutouts, metallic designs, fun prints, great colors and flattering seaming that make it possible to wear these clothes outside of the fitness studio or gym. Looking great at the gym and on the street make these pieces extremely versatile and easy to blend in with existing wardrobe pieces.