Doe Deere, a prominent entrepreneur who founded Lime Crime cosmetics, is back in the news again and for good reason. This woman has epitomized the term reinvention to the highest degree. Deere has already solidified her place in the beauty industry thanks to her use of exotic colors, but she’s now venturing into jewelry making. Of course, this phenomenal woman has done all of the necessary research before tackling this subject, but she wasn’t 100 percent sure of going this route. Deere accidentally came across her family’s heirlooms. This jewelry would spark her level of interest to the fullest. Jewelry from the Victorian era was big in Deere’s family legacy so she has purposely decided to expand on this legacy.
Poppy Angeloff is the name of the latest company, and it was inspired by a girl who wore the finest of jewels. Poppy Angeloff will utilize fine ingredients such as gold and sterling silver. This material is very high in quality, and it will be blended with her signature hues of color. “Yes, we use all of the pieces in an ethical manner,” said Deere. The company’s jewelry boxes are created from vegan velvets. Consumers will be able to rock their favorite rocks guilt-free. Being cruelty-free has always played a major role in what Deere has brought to the table. She doesn’t support the slaughtering of animals in any way, which has garnered her plenty of respect.
Poppy Angeloff is basically an extension of Lime Crime to some degree even though Deere has left the cosmetics scene. She and her husband sold the company for an undisclosed amount and are searching for greener pastures. As of 2019, Poppy Angeloff has the potential to become a game changer in jewelry making because the brand is offering something that’s completely different from the norm.
In today’s world of female empowerment, Doe Deere has secured her place among the best of the most influential ladies in the world. With a business model that has made her one of the most recognizable names in the industry, her definitive approach to utilizing all resources available has made even competitors show their respect. From a humble start in social media marketing, her brands Lime Crime and Poppyangeloff have grown to almost cult-like status, and for good reason. Entrepreneurial integrity, coupled with a undeniably unique style, has proven to make Doe Deere a formidable opponent for those mass produced competitors in which she conquers on a daily basis.
With roots based in her fashion studies at New York City’s Fashion Institute of Technology, Doe Deere(born Xenia Vorotova) built upon traditional ideals of looks to put her own spin on cosmetics, jewelry and clothing. First tackling the clothing world during the days of Myspace by selling her own designs on Ebay, her looks quickly took off and grew to heights almost unimaginable. With a focus on bringing the fantasy world to everyday wearable fashion, her Unicorn Hair dye became incredibly iconic. It’s safe to say that today anyone in the world of fashion knows her name, has bought her products, and is familiar with her as one of the world’s leading entrepreneurs.
Doe Deere also takes advantage of her popularity to serve for good outside of the traditional realm as well. By using only vegan and cruelty free ingredients, she promotes better living for not only the women that use her products, but for the world as a whole. This has sparked a new awareness that seems to be contagious, causing other brands to question following in her footsteps. In this world of social media public display, Doe Deere has used these tools to make both her and her products relatable to other health-conscious women that aim to make a true difference.