Leadership is a crucial element of every business. It is no exception of OSI Group, a global leader in the food industry. Under the direction of David McDonald, the company has experienced tremendous growth. McDonald pursued Animal Science at Iowa State University. He joined OSI Group as a Project Manager after being the Chairperson of the North American Meat Institute. His determination and hard work propelled him to the current position in the top management of the company. McDonald has also worked as a Director at Marfrig Global Foods S.A.
McDonald attributes his success to the ability to create valuable partnerships. In essence, the company has endeavored to build customized brands in different parts of the globe. Each of them conforms to the particular culture of the geographical context. It makes it easier for the local people to relate to the brand. The approach also helps in creating excellent products and services that resonate with cultural diversity, customer preferences as well as government regulations.
OSI Group supplies prominent players in the food industry such as McDonald, Burger King, and Starbucks among others. It boasts of a presence in over 17 countries comprising of about 80 branches. This includes the recent expansion to Geneva and Hungary. The growth has been experienced with McDonald at the helm.
Besides infrastructural development, the company has been active in acquisitions. It is one of OSI’s primary ways of growth. Among the most recent addition is a Dutch food processing company, Baho Food. The entity has five subsidiaries and processing plants in Netherlands and Germany. Baho Food has a significant presence in Europe.
The acquisition is an essential part of OSI Group’s plans to expand in the European market. McDonald reiterated this view. He also believes that Baho Food’s portfolio complements OSI’s vision to respond to the ever-evolving needs of customers. According to McDonald, Baho Food employees will be retained. He says that they will be invaluable assets in improving OSI’s service delivery.
As part of the growth strategy, McDonald promotes constant communication and collaboration between the in-house team and regional offices. It ensures that the products are designed in response to the tastes and preferences of the particular area. The current President and Chief Operating Officer, says that OSI Group is committed to keeping on growing and improving. Innovation is also at the heart of the company’s approach to adapting to the rapidly changing business environment.
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