When it comes to personal augmentation, the city of Atlanta in Georgia has Dr. Mark McKenna. The Tulane Medical University alumnus is revolutionising the medical field as we know it through his latest idea, the OVME services, pronounced “of me”. Dr. Mark McKenna seeks to unite the very best of technology with the science of aesthetics. Asked on how he plans to do it, Mark McKenna says that they will utilise the internet to build a network of peers that can always be on call even to private residences if need be, comparing its working to that of Uber and Airbnb. Always an entrepreneur, Dr. Mark McKenna started investing while in real estate while in medical school. After graduating in 1999, he joined his Father’s practice in New Orleans, Louisiana. He continued to invest in real estate and was doing well when Hurricane Katrina struck in 2005 and he lost millions overnight. Unfazed, he took advantage of the dipped real estate prices and built some capital and eventually moved to Atlanta in 2007. There he took full advantage of the internet marketing and founded an aesthetics and wellness practice called ShapeMed where despite the competition, the business thrived. With revenue of nearly 4 million dollars, ShapeMed was a success before Dr. Mark McKenna decided to sell it to a more prominent company, Lifetime Fitness in April 2014. Mark then worked at Lifetime Fitness for a year before taking a one and half year hiatus to concentrate on his family. After that, Dr Mark McKenna came back with OVME, which he believes is going to increase customer satisfaction and boost their confidence. The clientele will be able to request from an extensive range of services and professionals what they feel works best for them and is tailored to their tastes. He sees this as a way of rebuilding people and boosting their confidence which he says is a way of saying thank you to the community that has been instrumental for him reaching his current level. Part of the proceeds from OVME will be donated to the Make-A-Wish Foundation as part of giving back to the society.