In today’s world of female empowerment, Doe Deere has secured her place among the best of the most influential ladies in the world. With a business model that has made her one of the most recognizable names in the industry, her definitive approach to utilizing all resources available has made even competitors show their respect. From a humble start in social media marketing, her brands Lime Crime and Poppyangeloff have grown to almost cult-like status, and for good reason. Entrepreneurial integrity, coupled with a undeniably unique style, has proven to make Doe Deere a formidable opponent for those mass produced competitors in which she conquers on a daily basis.
With roots based in her fashion studies at New York City’s Fashion Institute of Technology, Doe Deere(born Xenia Vorotova) built upon traditional ideals of looks to put her own spin on cosmetics, jewelry and clothing. First tackling the clothing world during the days of Myspace by selling her own designs on Ebay, her looks quickly took off and grew to heights almost unimaginable. With a focus on bringing the fantasy world to everyday wearable fashion, her Unicorn Hair dye became incredibly iconic. It’s safe to say that today anyone in the world of fashion knows her name, has bought her products, and is familiar with her as one of the world’s leading entrepreneurs.
Doe Deere also takes advantage of her popularity to serve for good outside of the traditional realm as well. By using only vegan and cruelty free ingredients, she promotes better living for not only the women that use her products, but for the world as a whole. This has sparked a new awareness that seems to be contagious, causing other brands to question following in her footsteps. In this world of social media public display, Doe Deere has used these tools to make both her and her products relatable to other health-conscious women that aim to make a true difference.