The cosmetics industry is a fast changing business world to be part of with a number of changes taking place on a regular basis over which brand is the most popular and fashionable. The world of cosmetics is closely linked to the fashion industry and a change in how both industries brought about by the growth of the Internet, which has encoraged anybody who feels they have the chance to be a fashion industry expert to air their views. Others have taken a different route to success, including Lime Crime founder Doe Deere who has taken her fashion education and turned it into a success through savvy Interent promotion and high quality products.
One of the main differences that has been brought abut by the growth of the Internet is the ability of consumers to take a look at the history of the company they are conisdering buying cosmetics from. Many potential customers are determined to purchase their products from a company that has similar beliefs and an ideology to them, which can mean cosmetics created without animal testing and the paying of a realistic salary to those in the production stage of any company. By completing a little research the majority of consumers will make the decision on where to buy their products from and which brand to buy.
Lime Crime on ilovelimecrime.com had only been in existence for a short period of time, but the growth of the company has included a decision to prodduce cruelty free products that can be enjoyed by customers from all over the world. The Lime Crime brand was born on the Internet and has continued to make sure the Internet plays a huge role in the way the company markets itself. Lime Crime founder Doe Deere publishes a regular blog, which acts as a marketing tool and a way to offer inspiration to those who are seeking to achieve the most possible with their own talent. Marketing is also an important part of the Lime Crime story, which includes the use of social media to complete the growth of the company. Traditional cosmetics companies have yet to embrace the use of social media as strongly as the independent cosmetics providers have, which means the marketing options for independent producers like Lime Crime are on the rise.