James River Capital

James River Captial was founded in 1986 as KP Futures Management Corp. which served as the investment department of Kidder, Peabody & Co. has become an independent investment firm in 1995, when Paul Saunders and Kevin Brandt, two management officers, acquired the business from Kidder, coinciding with the acquisition of Kidder by Paine Webber. James River is a registered investment advisor in the SEC and a Commodity Trading Advisor as well as a Commodity Pool Operator with the CFTC. Paul Saunders is the founder of the James River Capital  Company, and affiliated companies. He has had a lifelong interest in finance stemming from his days as earning a B.A. from the University of Virginia, and an M.B.A. from the University of Chicago.


Paul Saunders also has a passion for philanthropy, as they launched their own organization, the Sanders Family Foundation, while regularly supporting other charities also. James River Captial has focused on asset classes such as corporate credit, strategies in equity, global macroeconomics management strategies, asset-backed securities and more types of financial knowledge. Mr. Saunders has provided entrepreneurs with information on funding startups. He enjoys sharing some of his success secrets with new entrepreneurs who want to start a business.

His advice: bootstrap your businesses; fund it yourself, through personal savings, credit cards, and perhaps borrowing from family and friends. Bootstrapping will not take care of all your funding, but it can cover some of your startup costs since spending more of your time building savings could be worth it. More advice: if an investor has decided that you have contributed some of your money to your startup, they will invest their own money to provide an even 50-50 split. Other methods of funding include crowdfunding platforms that allow people to donate their own money to the start-up. Kickstarter is one such crowdfunding platform where people pledge money without expecting the money to be returned. The use of crowdfunding demands marketing your idea since many businesses launched this way has been successful. Small business loans through the Small Business Administration will require a strong credit score and is another way to try to get funding.

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