Did you know that creating a single advert can take almost one month? The main reason why adverts take such a long time (in the making) is the complexity of the marketing world and the price of each advert. Gustavo Martinez has been part of this industry for almost four decades, and during his career in advertising, he has worked with some of the giants in advertising.
He has also worked on some of the projects that have been instrumental in redefining the advertising world. Martinez has also worked with some of the biggest names in the advertising world such as J. Walter Thompson Worldwide. According to him, working with big companies in advertising has given him a chance to interact with some of the biggest clients in this market.
For the last 24 months, however, Gustavo Martinez has started another journey, but still in the world of advertising. He is now a consultant. When he was starting his career in the world of marketing and advertising, there was little information on how to approach marketing. The lack of information according to him led to trial and error methods, which according to him was a recipe for losses.
In his position, however, he can help the advertising clients and agents on finding the best ways to handle adverts creation. As one of the industry’s best professionals, Martinez is also passionate about creating adverts on budget. He believes that saving money in the creation of adverts helps the company and the advertising agent in conserving resources. As an expert, he also hopes to expand the advertising world in terms of efficiency and creativity.
In addition to making the marketing world one of the best-run industries in the corporate world, Gustavo Martinez also hopes that the future of advertising will embrace technology in totality. He is interested in different subject matters in the world of technology such as the Internet of Things. According to him, the future in this industry will depend on how advertising agencies handle technology and IoT.
Unlike four decades ago, Martinez points out that the industry is in a better position to do a lot with fewer resources. For example, it is now easier to reach more people through the internet compared to decades ago, under zero budget. However, this democratization of the market has its challenges. For an advert to get recognition from the public, it must meet certain thresholds, which means that the company or the advertising agency must have a better approach.
Although the marketing world is changing, Gustavo Martinez believes that work ethics are still important. Keeping deadlines and having better customer policies are some of the things Martinez believes will continue to define marketing. However, charity and philanthropic policies are here to stay, and he believes that they help companies in being in touch with humanity.
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