With 35 years of experience in the marketing and advertising industry, Gustavo Martinez already faced a lot of challenges and opportunities. He served as the CEO of the J. Walter Thompson Worldwide, which is considered as one of the largest marketing firms in the world. In addition to this, he also served as the President of the McCann Worldgroup and Ogilvy and Mather. Martinez also worked at Henkel and Price Waterhouse. After years of working in different marketing firms, he decided to work on a project called UV Business Acceleration.
Marketing and advertising are not like other fields where there is a set number of rules which are needed to be followed. Gustavo Martinez believes that raw creativity is what it takes to create a powerful and effective marketing strategy. Getting talents who are creative and dependable is important in creating a marketing strategy. Martinez is ready to spend money in order to get the best talents in order to have creative contributions in the marketing plan. He also believes that since creative individuals work better when they are not tied in a restrictive environment, marketing talents are better called as “consultants.” This is the reason why the consultancy model works well in marketing businesses.
Gustavo Martinez starts his day at 7 AM, where he prefers to have breakfast with his family, except during the times when he is on the road traveling. After breakfast, he will check his emails and the relevant news about business. At 9 AM, Martinez will finally head to the office where he will be working the whole day. Martinez ends his day between 7 PM and 9 PM, depending on the amount of work needed to be done.
In his pure marketing and advertising perspective, Gustavo Martinez believes that the Internet of Things will be the next big thing in his industry. He believes that IoT has a lot of potentials when it comes to marketing, especially because the usage of IoT devices are becoming more and more frequent. To make himself more productive, Martinez advises to always listen actively. He believes that everyone can contribute to a project as long as they are given the voice to tell their thoughts.
Gustavo Martinez also believes that getting involved in a charity is very important. However, it must be done out of genuine kindness and should never be used for the status signal. For Martinez, if a charity is done to be perceived as good, it is not charity at all, but another form of advertising. He recommends that being generous and being open to different kinds of viewpoints is a great way to work with a wide variety of talents. If there’s something that he would advise his younger self, that is to be more patient and more eager to learn from different kinds of people.
For updates, follow Gustavo Martinez on Facebook.