David McDonald is a man with a big job these days. He is the current president and COO of OSI Group. Over the last two decades he has watched the company expand into new markets around the world. One market that he was anxious to be a part of was the Chinese market. This lead him and the company to figure out how to get into that particular market and be a success as well. He sat down with Andy Hanacek and talked about how the company was able to get their foot in the doors and be such a phenomenal success over the last twenty years. One of the things that David McDonald talked about was being able to understand what the Chinese consumer wants. This includes hiring interpreters in order to understand the language and local culture.
This was one of the key points to allow OSI Group to become part of the market. Over the last twenty years, the company has made every effort possible to put the consumer first when it comes to their business. Being able to connect with consumers on an individual level makes the transition into the Chinese market much easier for the company. One of the things that David McDonald and OSI Group has been trying to do over the years is to understand all of the governmental regulations and rules that are in place.
By working with them in this manner is show that the company wants to be a good neighbor in China and give new customers a chance to try their products. The company is also making sure that all of the most current regulations are being met and working with officials when it comes to food safety. Looking out for things like this makes the company a trustworthy partner in Chinese commerce. This is what happens when companies build strong relationships in new markets. Being able to follow the rules and be responsible for its own actions make this a match made in heaven. This is why it has been such a success over the last two decades.
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