Lori Senecal- An Inspiration for Aspiring CEO’s

Lori Senecal is CEO whose resume would stand up to almost any other. Lori Senecal is the is Global CEO of CP+B, and formerly Global Executive Chairman of KBS. Her responsibilities range from working as a consultant to increase growth to helping to shape the strategy and vision of the company. Over the years Lori has earned a reputation for being the person to call during crucial transition periods. It’s during this times that companies usually need direction and a global strategy. Senecal has proven she is just the person for this job.

Ad Week reveals Lori Senecal has a unique skill set that she has clearly demonstrated during the past decade. It’s her belief that it takes true invention to deliver a real competitive advantage for brands. As a result during her time with KBS she coordinated business units that had a central focus of technology and content creation. Lori also believes employees should create the career that they want. Throughout her career she has supported projects and startups that employees have pitched to her through invention competitions.

As a result of Senecal’s leadership KBS has more than tripled the amount people it employees worldwide. Her agency is now recognized as one of the best places to work in NYC. Lori and her company has worked with some well known and respected clients including Victoria’s Secret PINK, Vanguard and American Express to include just a few. Before her experience leading KBS, Lori Senecal worked with McCann Erickson as the head of their New York office. She also worked s Global Chief Innovation Officer for McCann Worldgroup.

Lori Senecal’s success is an inspiration to aspiring CEO’s in particular women. She believes that success comes from by trusting and acting on your instincts all while respecting the customer. She is a go getter. She believes that you shouldn’t wait around for leadership opportunities to come to you; you have to go out and make them. She continues to try to expand her company and is certain to have influence for years to come.

To know more about Lori Senecal, check out her Twitter page.

Source: http://www.adweek.com/brand-marketing/lori-senecal-takes-global-ceo-role-cpb-163364/