Honey Birdette, the Australian lingerie company, started to expand into Europe last year by opening three stores in the United Kingdom. Since then, it has also recently launched a new Honey Birdette website in the United States, targeting American consumers with its luxury lingerie.
Not satisfied stopping there, however, Honey Birdette has even bigger plans. Plans to open 37 more stores in the U.K. by the end of next year to bring their total number of stores up to 40, and to also start looking at retail space in the United States.
If everything goes according to plan, the company’s next step will be to look at locations for retail stores in major central European cities as well.
In the United States, the new website is already seeing a huge number of customers buying lingerie as well. No wonder as Honey Birdette is offering free shipping on orders over $50 and, with the high quality of lingerie pieces they sell, they have already created many satisfied customers.
Customers who no longer have to order from Australia and then wait a week or more for their order to arrive, and customers who now have an easy way to make returns if they should need to do so.
Honey Birdette was founded just over 10 years ago and, in that short time, has opened 55 retail locations in its native Australia with more expansion planned in the coming years.
The company was begun after its founder and now Creative Director Eloise Monaghan was talking to a friend about the lack of luxury lingerie in Australia. Lingerie that was not only pretty but provocative and sensual.
Honey Birdette was born and, in the almost 11 years since, has now expanded into also designing and selling bedroom toys and even a slightly risqué S&M collection that has become extremely popular.
See more Honey’s on Instagram.