The decision of the US Supreme Court in Citizens United v. Federal Election Commission in 2010 led to controversial debate and unexpected repercussions on the US democracy especially elections. The case began in 2008 where Citizens United wanted permission to air an hour long advert attacking then primaries presidential candidate Hillary Clinton. The Federal Election Commission (FEC) found the case wanting as Citizens United did not say who funded their political adverts as per the federal laws. Citizens United took the case to the federal court which upheld FEC ruling.
However, in 2010, two years after the primaries were over and Barack Obama had been chosen the president, the Supreme Court overturned FEC’s decision. The effects were shocking to many, and it led to active efforts by political organizations to counter the effects of the ruling as others attempted to look for a legal way to overturn it. As a result, numerous political action committees (PACs) were started, and in 2015 End Citizens United joined the fight. It derives its name and mission directly from the ruling, to overturn Citizens United.
The ruling allowed large, anonymous and unlimited corporate campaign donations, as well as increased personal attack through television and radio adverts during campaigns. It further removed the aspect of responsibility as donors had nothing to be accountable for especially the negative and annoying ads.
The ruling also handed Republicans an upper hand because they have a good rapport with the economic elites who have a good stake in most corporations in the US. They include the Koch brothers and the Walton family who have half the rights at Wal-Mart.
End Citizens United has two primary goals. Develop and execute mechanisms aimed at overturning Citizens United, and support political candidates who demonstrated commitment towards campaign finance laws improvement. Most of the Republicans do not support such endeavors, leading to End United Citizens to be more inclined to Democratic candidates.
Through small-donor grassroots fundraising, mostly on digital means, End Citizens United is able to account for its campaign systems. The funding technique helps to pull individuals together into a coalition with people towards fighting for a common goal. As people engage at the local level, they feed the countrywide system, which in turn comes up with ways to accelerate local activism.
Formed by a team of experienced political experts who are savvy, End Citizens United leadership is well capable of achieving its mission. The president and executive officer, Tiffany Muller have been two-time chief of staff for different Congress member, while executive vice president Matt Burges is an expert in advocacy and campaigns having worked at numerous senatorial and gubernatorial elections.