Gustavo Martinez

Gustavo Martinez is considered an icon in the marketing industry. He has vast knowledge and experience in the field from years of working with different top firms. Gustavo is well versed with the ins and outs of the marketing industry and knows what steps to take when conducting a business project. He has held leadership positions in many firms over the years which has helped him strengthen his understanding of the industry.

These firms include J. Walter Thompson Worldwide, McCann Worldgroup, Mather and Olgilvy. Most of these firms owe their success to the innovative mind of Gustavo. Gustavo is a role model for many young people who aspire to make it in marketing.

He shared his thoughts on the market and offered advice to young people who are just starting.Gustavo Martinez first worked with various consulting agencies in the early stages of his career before fully venturing into marketing. He believes that consulting is a crucial part of advertising as it brings forth more profits.

Creativity must be a significant part of a firm for it to prosper in the advertising business. It is through creativity that new diverse ideas are produced which then turn into successful ads. This creativity is what separates advertising from the rest which requires workers that are always at their desks from nine to five. Top firms are often on the lookout for fresh college graduates with creative minds who can help bring new ideas on board.

Gustavo is currently working with UV Business Acceleration on a new project that will help startups have a better insight into the industry. It is no secret that 90% of startups fail and Gustavo Martinez is trying to avoid this with the new project.

Gustavo has a goal of converting the success rate to 90% by providing startups with everything they need from the go. He is also working with Massive Data Heights on the project. It is an artificial intelligence firm which converts reviews from consumers into useful business and marketing insights.

Gustavo Martinez encourages teamwork amongst his employees who are from different backgrounds hence have diverse ideas. When these ideas are brought together, a successful project is born.

This is the primary reason behind Martinez’ success.  Gustavo Martinez motivates his team members by recognizing them for the excellent work that they do from time to time. Gustavo Martinez is excited with the introduction of internet technology to businesses and how it has helped ease the workload.

According to Gustavo, the internet is often overlooked by business people, but if they could embrace it, then things would change for the better. The Internet can be used to analyze some aspects in the industry such as customer behavior and preference. It is an upcoming trend that will transform businesses for the better.

Learn more about about Gustavo Martinez:

https://about.me/gustavo_martinez
https://medium.com/@gustavo.martinez

The Rise and Success of Chainsmokers Inspired by Alex Pall

The music industry is among the most competitive ventures in the entertainment. It is, therefore, important that the upcoming artists take their time to learn what their pioneers are doing differently to pull up the success they are having in the industry. Alex Pall of the Chainsmokers is among the individuals who are doing well in the platform together with his partner Drew.

The Chainsmokers are known for their tracks like “Don’t Let Me Down” and “Roses.” They currently brought the industry to a standstill by releasing their new track “Closer” which is a collaboration with Halsey. Halsey is known for her strong voice and strong personality. Coincidentally, she has been on the list of artists who the Chainsmokers wanted to work with, so for them, it is a great experience. Fortunately, the experience was as they expected if not better.

Alex Pall says that when he was joining the industry, it was not easy. Like all other young artists, he was scared and unsure whether it was the right path for him to pursue. He started by DJing in New York City, where everyone was busy pushing their career to earn a living. It, therefore, did not seem like a great idea to spend his time practicing his hobby.

It was during this time when his manager introduced him to Drew, who they happened to share a lot in common. They realized that they both wanted the success so bad, and they had something to bring to the table. As much as they were in denial and never wanted to treat it like a career, they realized some people were making it in in the industry. They, therefore, decided to put in more work to improve their skills.

Alex Pall is happy to say that all the hard work they put has not gone to waste as they are experiencing a lot of success in very many fields of their career. In terms of demography, their music is not only suitable for college students, but it is also being appreciated by individuals in the range of five and below as well as 30 and above. Their music has also crossed the continent, and some countries like South Africa are embracing it.
https://www.instagram.com/alexpall/?hl=en

The Chainsmokers Shine like Diamonds

Heartbreaker reminiscent Closer” became diamond certified after selling over 10 million copies in the United States. This top 100 single came from the American DJ Duo Alex Pall and Andrew Taggart featuring singer/songwriter Halsey. Released in July of 2016, this summer hit also topped the charts in Australia, Canada, and the United Kingdom. The video for the fourth longest-running number one single in the United States was released nationwide in October of 2016. Two years after the release of “Closer”, the cultivated electronic/dance duo are also recognized, songwriters.

The American Society of Composers, Authors, and Publishers (or ASCAP) recipients have a list of awards and nominations for this melodic composition. In 2018, The Chainsmokers received the ASCAP award for the Most Performed Song. “Closer” won the iHeart Radio Music award for Best Dance Song of the year in 2017. That same year, “Closer” was nominated by Billboard for Top Streaming Song. Taggart and Pall have many admirers in the music industry because of this breakout ballad.

Along with the list of accomplishments of “Closer”, there are several renditions of the song. In March of 2017, a remix was released featuring Wiz Khalifa. Khalifa is known for his 2006 album Show and Prove or his Furious 7 smash hit “See You Again” featuring Charlie Puth, released in 2015. An acoustic arrangement was performed by Florida pop band natives Boyce Avenue featuring Modern Family’s Sarah Hyland on female vocals.

The song was last certified in March of 2017 as going seven-times platinum by the Recording Industry Association of America. The American Music Award nominees first made their debut in 2015 with their album Bouquet. This album featured viral hit “#Selfie”. “Closer” comes from the Chainsmokers sophomore EP Collage. Their list of collaborations includes; Emily Warren, Drew Love, Daya, and Coldplay.

https://www.vanityfair.com/hollywood/2018/11/the-chainsmokers-producing-movie-based-on-paris-single

The Music Visionary, Clay Hutson

Clay Hutson is a Nashville based music producer who is changing the music industry. More than just a producer, Clay Hutson is a stage manager, visionary, and someone who feels and sees music and implements those feelings and the feelings of the musicians he works with into ideas and action.

 

For Clay, his career in the music industry began years ago. Before starting his own business, he had spent years working with tour production and live entertainment. These experiences gave him a sharp set of skills and insight into the industry. It was those experiences that allowed him to start out on his own after the recession hit and the company he was working for hit a rough patch.

 

Since starting out on his own, Clay Hutson has found major success. Although he has found such success that has not stopped him from staying active in all parts of his company. From being a stage manger, to being heavily involved in things before and after shoes, Clay Hutson stays active in making sure that shows and tours operate smoothly.

 

What makes Clay so successful is his way turning thoughts into actions. He has a way of accurately envisioning how things will sound, look, and go together before making any decisions. He attributes this to his past experiences, which he says he now uses to create a larger perspective and perfectly execute his plans.

 

In the future, Clay Hutson is excited to delve deeper into technological advances. He is very aware that the music industry will not wait for anyone, so he makes sure that he keeps up with times in order to give people an incredible experience that is new and exciting. From creating different experiences with lights to knowing when a aerial stunt is more crowd pleasing than a large screen, Clay Hutson is all about making people in the audience excited to watch the show.

 

Clay Hutson is much more than a music producer or stage manager. He is someone who rolls with changes and strives to create new and exciting ideas to really help musicians shine on stage and stand out.

Learn more : http://releasefact.com/2018/04/clay-hutson-joins-halsey-tour/

BETSY DEVOS: LIVE LIFE, MAKE A DIFFERENCE

Betsy DeVos work history

We exist in a time where women have succeeded in professions that were previously termed impossible, especially for women. Many women have since broken this myth and excelled in their endeavors. Betsy DeVos is such a woman. Betsy DeVos is a businesswoman who is known due to her positive influence in various aspects of life. Be it in politics, business and philanthropy work.

Before her success, Betsy DeVos started to pursue her career earlier in life while she was still a student. She was in Calvin’s College where she studied arts. After completing schools, she worked for different companies serving in various positions. At the workplace, Betsy DeVos maintained high work ethics, and she had a reputation for being aggressive in her pursuance of excellence. Read more about her philanthropy at MLive.com.

Betsy DeVos assisted on various national and local councils. These boards include;

  • The Art Prize
  • The American Enterprise Institute
  • The Foundation for Excellence in Education
  • The Devos Institute of Arts Management

As at now, she is the Secretary of Education for the USA. In this position, Betsy DeVos has campaigned for equality in education among children. Furthermore, she has implemented the charter school system and the school choice system. These systems offer alternative education programs to enable a fair and conducive environment for school going children. Also, the charter school system provides quality education to a child as compared to the public education system.

Philanthropy

Betsy DeVos has participated in many philanthropic activities. She founded the Betsy DeVos Family Foundation. She founded this organization with her husband, Dick Devos. The foundation is an organization that seeks to help people from her community improves their quality of life. Furthermore, this organization empowers people from her community in the following areas; justice, arts, education, and leadership. The arts prize which was found by her son recognizes excellence in arts from people from her community and all over the world.

Also, she financially helps artists from her community to be able to innovate and show their work to the world. She does this through her organization, the Devos Institute of Arts Management. This institute empowers artists by training, supporting and instilling a sense of leadership in them. Through this organization, many youths have been able to benefit and show their art to the world.

The Neurocore centers

The Neurocore centers are facilities that offer biofeedback therapy to people with disabilities, specifically deficit disorders and autism. Both Betsy and her husband Dick Devos are on the board of this organization. They have funded these centers to increase research on brain disorders and help people suffering from these diseases lead a quality life. Visit the website U.S. Department of Education to know more.

Helane Morrison’s Great Skills Changing the Entire Financial Sector

The 2007-2008 economic crash has been the worst economic crisis to hit the Americas economy since the 1930s great depression. Though it sent the economy to a halt, a lot of evils that had been going on in the financial sector were exposed. Unethical behavior that ran from fraud, secret deals, destroyed documents, false audit reports and falsified records were a testimony to the massive corruption that had been unchecked for quite long.

And the results- homes were foreclosed, stock markets collapsed, unemployment reached the highest levels ever, and the citizens suffered. Faith in banks and corporations, in general, was lost. People now realized that the institutions they greatly trusted were gullible too. The shake in the economy was felt worldwide.
It is now close to ten years, and trust in the financial sector is yet to be regained. In a recent poll by done Wall Street Journal/NBC, 72% of the citizens do not believe that the economy is back on the right track. And with elections nearing the situation is expected to get worse as there is a direct correlation between the presidential race and the stock market performance.
Someone of high ethical integrity is required to be able to regain and maintain sanity in this sector. The kind of a person, who can keep their integrity, and the integrity of the people around them. Helane Morrison has proved to be this person. She is certainly going to turn around the reputation of a sector that has been ruined for a very long time.
All along in Helane’s career from journalism to government service, she has been working towards protecting the vulnerable from corruption. For more than thirty years, Helane has been the most important player in the financial industry employing her determination and influence to change the sector to the best.

Due to her exemplary performance, the government invited her to serve in the US Securities and Exchange office in San Francisco as the head of enforcement. Here she was given the power to protect both individuals and corporation against fraud. Applying her law and journalism skills, Helane Morrison represents clients in legal, business and financial matters. She has collaborated with the government agencies and the media to ensure that all transactions are done legally.
Morrison has also been working towards making sure that the ratio of women to men leaders in the financial sector is equal. In this move, she joined Hall capital, the only financial company led by women. She says that the ethical culture of the company attracted her. The company also encourages the culture of work/life balance. Morrison also serves on the boards some of the notable organizations.

Darius Fisher and His Innovative Company

Darius Fisher is the president and co-founder of Status Labs. This online reputation and public relations management company made its debut in 2010 and its headquarters is located in Austin, Texas. Since 2010, they have opened offices in Sao Paulo and New York. Compared to the internet equivalent of Olivia Pope from the hit show Scandal by the Daily Beast, Fisher and his company primarily help people on the internet get their image together. Whether they’ve been doxxed or been involved in a heavy scandal, Fisher and Status Labs help their clients revamp their reputations on the internet. Their repertoire include removing doxxed personal information, helping better results show up when people Google your name and making sure you are safe on social media. So far, Fisher and Status Labs have grown to having 30 employees and have served over 1,500 public figures in over 35 countries, including politicians, professional athletes, CEOs and Fortune 500 companies.

As the president of Status Labs, Fisher created the overall vision of the company, developed partnerships and relationships with other public relations agencies, and worked with international management teams.

After the notorious Ashley Madison hack exposed the identities of many government employees, university deans and politicians, Status Labs decided to offer their services for free. Fisher and Status Labs believe that everyone is deserving of a second chance. Darius Fisher says that if doxxing and hacking can happen within large companies, there’s a good chance that anyone can be affected as well.

Darius Fisher was recently honored by PRWeek for their Innovation 50 list for 2015, recognizing the top people involved with public relations and digital communications.

Before Status Labs, Darius Fisher had graduated from Vanderbilt University cum laude with a degree in Economics. He worked as a litigation support executive, political consultant and senior copywriter before his transition into an entrepreneur. In his free time he volunteers for Defy Ventures as an entrepreneur mentor. He helps people with criminal backgrounds with being entrepreneurs, getting employed and building their characters. He’s an investor of the companies CrowdOptic, the Zebra, Les Trois Petits Cochons and Sozo.