JD.com, also known as Jingdong is a name synonymous with advancing technology. Jingdong has been at the forefront of more than enough examples of innovation. Jingdong is a pioneer in the field of commercial drone delivery, it utilized blockchains before they got big, and it uses robotics for automated deliveries as well as its warehouses. So it is no surprise that Jingdong would be right at the front lines of 5G backed IIoT.
The “Industrial Internet of Things” is the business version of the Internet of Things. Both circle around the same concept. Smart devices with internet connection communicating with each other. IIoT serves to optimize logistics and enhance overall performance. It is also very useful in the field of marketing. Data is circulated throughout the company to provide real time solutions to a variety of issues.
Jingdong uses IIoT to track assets, look into inventory, monitor consumer data, manage operations, and a wide majority of other purposes. Up until now IIoT has required human involvement to fully function. 5G cell networks look to change all that. The amount of speed 5G can produce could eliminate the need for human input altogether. View More Information Here.
The possibility such an event would create is far too big for one company. At least that is what JD.com thinks. As it has done with other retail-as-a-service (RaaS) concepts, Jingdong is now offering its 5G network to other outside companies. The move is not just philanthropic but also one of interest. JD.com is curious as to what extend such technology can go. By offering 5G capability to other companies it allows the full range of possibilities to be experienced.
The optimization 5G can provide is something Jingdong has already witnessed. Over 90% of their deliveries are same- to next-day. This is impressive but 5G can take it further. Instead of logistics being able to track a package from the warehouse to its destination a company would be able to track it every second it is in transition. It can also reduce costs, optimize transport to save fuel, and produce even better C2M than it already enjoyed. This is why JD.com wants to offer it to everyone, because the benefits are universal.
Every year, JD.Com, also known as Jingdong, rolls out its 6.18 Sales Festival. The event begins on June 18 and runs through 18 days. The 6.18 event for 2019 smashed all previous records for sales. The 18 days brought in $29.2 billion in revenue.
JD.Com officials said the tremendous success of this year’s sales festival was the result of several key strategies implemented by the company. One was a “laser-like focus” on the offering of new products. The second factor is slightly more complex. JD called it the “trading-up” phenomenon.
To bolster the sale of new items on the Jingdong platform, the company set up an exclusive site to both promote the new items and bring them to market. The new site was enhanced by a social media element that encouraged Jingdong users to share what they found on various social media outlets. Doing so earned them bonus points and rewards.
A key goal was to get residents in what the Chinese called “lower-tier cities” to up their participation in Jingdong shopping opportunities. Jingdong data showed that participation in lower-tier cities higher by percentage than overall participation data. Part of this effort was “birthday red envelope” campaign. This encouraged shoppers to share on social media platforms. JD users were also rewarded for bolstering their own cities.
Among the exciting new products rolled out during the 6.18 Sales Festival was clothing made by Prada, the iconic Italian fashion house with a world reputation for offering the finest, luxury brands.
Prada Group set up a flagship store on the JD platform in 2017. The sale of its clothing increased by 100% through 2018. Chinese consumers responded with enthusiasm to this exciting new option for clothing – again proving the Jingdong theory that offering new products can drive strong sales.
Prada was so pleased with Jingdong sales numbers that it has decided to set up two new flagship stores. It will create sites for its subsidiary brands, Miu Miu and Car Shoe. The new platforms are expected to open in 2020.
JD.com is the largest retailer in China with more than 300 million users on its e-commerce platform.