Competition is detrimental to the survival of any growing business. Starting a business might be easy, but strategizing so as to attract more customer traffic is a real headache. Fabletics is a female sport’s wear company that has learned the dos and don’ts of the business so that it can actively compete against corporations like Amazon that have dominated the attire industry for decades. In the three years that the brand has been in existence, it has been able to beat Amazon hands down. By identifying ways of appreciating customers, Fabletics has been able to tap into a market that no other company has ever considered.
As a brand, Kate Hudson’s Fabletics has relied on physical stores as well as on online shopping. Using these two pillars, Fabletics has been able to capture customers from all over the divide. Besides, the brand has developed the reverse showroom technique; an approach meant to command client loyalty. Through the methodology, Fabletics has started a platform that allows its customers to become full-time members. As a member of the organization, you can enjoy regular discounts as well as rewards. In the reverse showroom technique, any item that gets selected on the shopping cart remains there even though you might not have enough money to purchase a product at the time. Using such a technique, Fabletics has ensured that its marginal profits increase annually. Currently, Fabletics has grown into a multi-million dollar empire amounting to more than $250 million.
Because of Fabletics dominance in the apparel industry, it has attracted significant attention from investors around the world. It is only recently that the institution joined hands with Demi Lovato, a pop music celebrity and a huge fan of Fabletics products and services. In its three years of existence, Fabletics has been able to maintain its authenticity based on Kate’s originality and desire to inspire women to become the best versions they can be. For years on end, Fabletics has produced quality outfits for ladies using the latest trends in fashion, making the brand earn the respect of celebrities like Demi Lovato. Something fascinating about the clothes created by Fabletics is that they can be worn in the gym or during casual engagements. Kate Hudson’s success in business comes as a surprise to many including Amazon primarily because before she established Fabletics, she had never had any other entrepreneurial experience.
Ever since Kate Hudson stepped foot into Fabletics, she has been able to establish beautiful apparel designs that sell at reasonable prices. Something that makes Fabletics stand out from other companies is that it customizes selected products for you. As a customer, you have the privilege of taking a quick survey that is meant to ascertain your tastes and preferences. Therefore, you are encouraged by Fabletics to answer a brief questionnaire before requesting for any services so that at the end of the day you can get the full value for your money. By recognizing what different customers want, Fabletics has been able to make a fortune.