Many people are very familiar with lip balm products. You can find them in every flavor and color it seems. EOS has taken lip balm to the next level. They not only wanted it to be a product people used on a daily basis but a product people actually got joy from using. They created a lip balm that reached out to all five senses. When they first started the company was small. They did not do a lot of marketing as they wanted to spend the money on creating a great product and that they did. They entered the market at a competitive price point and things quickly took off from there.
With the lip balm industry on the rise EOS lip balm decided to step out and finally talk about how they created at $250 million company. They knew it was going to be a challenge to get into store since they were competing with big companies that had been around for a long time and they were right. They lucked out and landed an interview with a female buyer from Walgreen’s and these little sphere shaped lip balms caught her attention. From there they knew they need to act quickly. They invested in their own equipment and created their own product plant which allowed them to meet the growing demands for their lip balm quickly.
The target buyer for EOS was the ages 25-35 who were style conscious. They did traditional marketing as well as reaching out to beauty bloggers who tried this new lip balm and wrote about it. These bloggers were on YouTube, Facebook, Instagram and Linked In(https://www.linkedin.com/company/eos-products-evolution-of-smooth-). All account that millennials are all too familiar with. They reached out to celebrities to help promote their product to this younger crowd. Many major partners were also interested in partnering up which sky rocketed sales for EOS. So next time you are searching eBay for the perfect lip balm, pick up that little pastel, sphere shaped one in your favorite flavor. You will not be disappointed. Visit the website, evolutionofsmooth.com.