In today’s world of female empowerment, Doe Deere has secured her place among the best of the most influential ladies in the world. With a business model that has made her one of the most recognizable names in the industry, her definitive approach to utilizing all resources available has made even competitors show their respect. From a humble start in social media marketing, her brands Lime Crime and Poppyangeloff have grown to almost cult-like status, and for good reason. Entrepreneurial integrity, coupled with a undeniably unique style, has proven to make Doe Deere a formidable opponent for those mass produced competitors in which she conquers on a daily basis.
With roots based in her fashion studies at New York City’s Fashion Institute of Technology, Doe Deere(born Xenia Vorotova) built upon traditional ideals of looks to put her own spin on cosmetics, jewelry and clothing. First tackling the clothing world during the days of Myspace by selling her own designs on Ebay, her looks quickly took off and grew to heights almost unimaginable. With a focus on bringing the fantasy world to everyday wearable fashion, her Unicorn Hair dye became incredibly iconic. It’s safe to say that today anyone in the world of fashion knows her name, has bought her products, and is familiar with her as one of the world’s leading entrepreneurs.
Doe Deere also takes advantage of her popularity to serve for good outside of the traditional realm as well. By using only vegan and cruelty free ingredients, she promotes better living for not only the women that use her products, but for the world as a whole. This has sparked a new awareness that seems to be contagious, causing other brands to question following in her footsteps. In this world of social media public display, Doe Deere has used these tools to make both her and her products relatable to other health-conscious women that aim to make a true difference.
When it comes to personal augmentation, the city of Atlanta in Georgia has Dr. Mark McKenna. The Tulane Medical University alumnus is revolutionising the medical field as we know it through his latest idea, the OVME services, pronounced “of me”. Dr. Mark McKenna seeks to unite the very best of technology with the science of aesthetics. Asked on how he plans to do it, Mark McKenna says that they will utilise the internet to build a network of peers that can always be on call even to private residences if need be, comparing its working to that of Uber and Airbnb. Always an entrepreneur, Dr. Mark McKenna started investing while in real estate while in medical school. After graduating in 1999, he joined his Father’s practice in New Orleans, Louisiana. He continued to invest in real estate and was doing well when Hurricane Katrina struck in 2005 and he lost millions overnight. Unfazed, he took advantage of the dipped real estate prices and built some capital and eventually moved to Atlanta in 2007. There he took full advantage of the internet marketing and founded an aesthetics and wellness practice called ShapeMed where despite the competition, the business thrived. With revenue of nearly 4 million dollars, ShapeMed was a success before Dr. Mark McKenna decided to sell it to a more prominent company, Lifetime Fitness in April 2014. Mark then worked at Lifetime Fitness for a year before taking a one and half year hiatus to concentrate on his family. After that, Dr Mark McKenna came back with OVME, which he believes is going to increase customer satisfaction and boost their confidence. The clientele will be able to request from an extensive range of services and professionals what they feel works best for them and is tailored to their tastes. He sees this as a way of rebuilding people and boosting their confidence which he says is a way of saying thank you to the community that has been instrumental for him reaching his current level. Part of the proceeds from OVME will be donated to the Make-A-Wish Foundation as part of giving back to the society.