A Glimpse of the Achievements of the Advertising Genius of Brazil – José Henrique Borghi of Mullen Lowe

Ask anyone about the best advertiser in the business in Brazil; the answer inevitably would be José Henrique Borghi of the Brazilian ad agency, ‘Mullen Lowe.’ He completed his graduation in marketing from Pontifical Catholic University of Sao Paulo (PCUSP). Once he attended an advertising event with his sister and his destiny was sealed there. He fell in love with that world on the spot.

Post his degree; he got the job of an advertising agent in Ogilvy ad Academy in 1988. However, to learn more and gain experience, he kept moving through different companies like Talent and DM9DDB in various capacities. His breakthrough came in 1999 with him becoming the chief creative officer of Leo Burnett which he held till 2002. After quitting, he along with his friend, Ray Erh, formed their own advertising agency called as BorghiErh. Later the company merged with Lowe, a company owned by Mullen Lowe Brasil and Jose became its CEO. It was only after this acquisition in 2015 that Mullen Lowe Brazil was born.

Throughout his career, Jose has drooled out some exceptional ad campaigns though his most remarkable one is undoubtedly the ‘Mammals Parmalat’ ad which threw light on the prejudice against Down’s syndrome. It is his most idolized and professionally original publicity ads. Considered the best advertiser among Brazilian business , he has many awards under his belt that includes 20 Cannes, 11 One Show, 12 Clios, 16 Abril Awards and even 15 awards at the New York Festival. In 2009, he was awarded the “Agency Professional by the Brazilian Advertising Association (ABP). In 2014, he was again honored as the Advertising Professional of the Year by ABP.

Apart from his magical creative skills, Jose is also a fitness freak and loves to jog. José Henrique Borghi prefers to use his bike for commuting. He is known to participate in 12 Ironman events, famed as one of the most grueling athletic competitions around.

White Shark Media and PPC Management

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A lot of business owners are hesitant to hire a management for am like this because they do not know what to expect or if it is going to work for their budget. One thing you will find beneficial when working with White Shark Media is that they are able to work on just about any budget you are able to afford. This means that you can feel confident hiring them because it is not going to cost you a lot of money and it is actually going to allow you to make money over time because of the fact that people will be clicking on those links. A great management firm will be able to work with just about any business owner out there and this is what White Shark Media is going to be able to offer to you when you choose to hire their services.