Lori Senecal and Her Company

Lori Senecal is a leader who is making big waves in the creative world as the Global CEO of CP+B. Recently named as one of the world’s most creative people, it comes as no surprise that she’s been making a huge difference in the life of the ad agency and the lives of her employees.

She’s the kind of leader that inspires them to create the future that they believe in and inspires them to tap into their creativity to achieve their desired results. While many companies have focused on inspiring their talent in a very general sense, Lori Senecal has helped to make CP+B a place where motivation is more than just inspirational quotes on the wall.

For Lori, it’s about getting her employees involved in meaningful projects, both for clients and within the company. From competitions to brainstorming, events, and activities, Senecal provides the opportunity for her team to get creative and one of the ways she does it is by asking them to help suggest ways to improve the company and their projects.

According to Ad Week, Lori Senecal hasn’t been around for long as the company’s CEO but she has proven that her idea of allowing great ideas to stem from anyone on the team, no matter their position. She’s someone with a talent in business because of her attitude of motivating through her open-minded and innovative method of operating as a CEO.

She was once a gymnastics coach which essentially got her started on the path to leadership. On Bloomberg she revealed  that the same methods of training and inspiring her team as a coach have now been transferred to her role as a CEO where she brings in her non-judgmental and open way of inspiring vision and creativity in her team.

As the leader of a global agency spread over many different countries, she manages to keep the company’s vision strong and the famous ad agency is going as strong as ever under her leadership. On YouTube, you can watch her recent speech at the 3% Conference.

A Glimpse of the Achievements of the Advertising Genius of Brazil – José Henrique Borghi of Mullen Lowe

Ask anyone about the best advertiser in the business in Brazil; the answer inevitably would be José Henrique Borghi of the Brazilian ad agency, ‘Mullen Lowe.’ He completed his graduation in marketing from Pontifical Catholic University of Sao Paulo (PCUSP). Once he attended an advertising event with his sister and his destiny was sealed there. He fell in love with that world on the spot.

Post his degree; he got the job of an advertising agent in Ogilvy ad Academy in 1988. However, to learn more and gain experience, he kept moving through different companies like Talent and DM9DDB in various capacities. His breakthrough came in 1999 with him becoming the chief creative officer of Leo Burnett which he held till 2002. After quitting, he along with his friend, Ray Erh, formed their own advertising agency called as BorghiErh. Later the company merged with Lowe, a company owned by Mullen Lowe Brasil and Jose became its CEO. It was only after this acquisition in 2015 that Mullen Lowe Brazil was born.

Throughout his career, Jose has drooled out some exceptional ad campaigns though his most remarkable one is undoubtedly the ‘Mammals Parmalat’ ad which threw light on the prejudice against Down’s syndrome. It is his most idolized and professionally original publicity ads. Considered the best advertiser among Brazilian business , he has many awards under his belt that includes 20 Cannes, 11 One Show, 12 Clios, 16 Abril Awards and even 15 awards at the New York Festival. In 2009, he was awarded the “Agency Professional by the Brazilian Advertising Association (ABP). In 2014, he was again honored as the Advertising Professional of the Year by ABP.

Apart from his magical creative skills, Jose is also a fitness freak and loves to jog. José Henrique Borghi prefers to use his bike for commuting. He is known to participate in 12 Ironman events, famed as one of the most grueling athletic competitions around.

White Shark Media and PPC Management

A lot of people do not even realize how beneficial PPC can be for their website and Company. PPC truly allows you to both advertised as a new business owner on other people’s websites as well as bring in money when people click on the links that are on your own. This is a great way for you to actually earned income simply by having a website that people are going to visit anyway. The problem that many business owners are now facing when it comes to their own PPC is that they do not know how to manage it for the better. This is why hire a company to do this for you is probably one of the best decisions that you have at the moment.


A great company that can do this for you is known as White Shark Media. They have been in the business and industry of PPC management for quite some time now and they are owned by some of the best experts in this particular field. You’ll find that White Shark Media gets a lot of positive reviews on the internet because they simply work for you and they ensure that you are satisfied with their services no matter what they have to do to get that done. You will also notice that hiring a management firm to do this for you save you a lot of time and hassle in the long run and allows you to feel totally confident in your decision to hire experts to get this done for you.


A lot of business owners are hesitant to hire a management for am like this because they do not know what to expect or if it is going to work for their budget. One thing you will find beneficial when working with White Shark Media is that they are able to work on just about any budget you are able to afford. This means that you can feel confident hiring them because it is not going to cost you a lot of money and it is actually going to allow you to make money over time because of the fact that people will be clicking on those links. A great management firm will be able to work with just about any business owner out there and this is what White Shark Media is going to be able to offer to you when you choose to hire their services.