Posted on by tecvillaLast modified: February 9, 2018
Lori Senecal is an exceptional advertising and marketing expert. She strives in using modern technology to make a difference in the marketing industry today. She looks at success in making money when her clients are also able to reap from their marketing investment. In her terms, her income is only as good as that of her clients. Therefore, she always puts performance and perseverance as key traits when developing advertising campaigns. These two factors have ensured that she has provided the best advertising campaigns in the innovative marketing world.
Lori Senecal bases her abilities to her coaching days, where she learned that excellence and planning for success was non-negotiable. With this in mind, she was able to carry out her plans with passion and high standards. She has worked on her discipline to always work towards set goals and be consistent in the process. This process has, in turn, trained her to be communicative with her team in a bid to build a cooperative and collaborative platform in all her advertising campaigns. The first time Lori realized that she could lead was when she was coaching her gymnastics team in high school. This position was an eye opener for her, because it helped her see beyond her ability to participate in the game. Check out cpbgroup to see more.
According to PR Newswire, having graduated from McGill University with her first degree, Lori joined McCann Erickson’s team. She later on became the president of the team in New York before working for other major brands, including Coca-Cola and Xbox. Her unique talent, creative style and relentless passion have enabled her to focus on challenges and solve them. Besides these companies, she has also had a chance to work on advertising companies for American Express, Vanguard, BMW, Boar’s Head, Victoria Secret Pink and HomeGoods. Lori is fluent in English and French. You can visit advertisingweek for more.
Lori has a robust personality that works well in developing innovative advertising solutions. Her idea of solving business challenges has always been based on realizing technological solutions for these challenges. She is currently the global CEO of Bogusky and Crispin Porter. Lori has always kept herself away from her comfort zone to ensure she remains updated with current trends.
Posted on by tecvillaLast modified: September 27, 2017
Lori Senecal is a leader who is making big waves in the creative world as the Global CEO of CP+B. Recently named as one of the world’s most creative people, it comes as no surprise that she’s been making a huge difference in the life of the ad agency and the lives of her employees.
She’s the kind of leader that inspires them to create the future that they believe in and inspires them to tap into their creativity to achieve their desired results. While many companies have focused on inspiring their talent in a very general sense, Lori Senecal has helped to make CP+B a place where motivation is more than just inspirational quotes on the wall.
For Lori, it’s about getting her employees involved in meaningful projects, both for clients and within the company. From competitions to brainstorming, events, and activities, Senecal provides the opportunity for her team to get creative and one of the ways she does it is by asking them to help suggest ways to improve the company and their projects.
According to Ad Week, Lori Senecal hasn’t been around for long as the company’s CEO but she has proven that her idea of allowing great ideas to stem from anyone on the team, no matter their position. She’s someone with a talent in business because of her attitude of motivating through her open-minded and innovative method of operating as a CEO.
She was once a gymnastics coach which essentially got her started on the path to leadership. On Bloomberg she revealed that the same methods of training and inspiring her team as a coach have now been transferred to her role as a CEO where she brings in her non-judgmental and open way of inspiring vision and creativity in her team.
As the leader of a global agency spread over many different countries, she manages to keep the company’s vision strong and the famous ad agency is going as strong as ever under her leadership. On YouTube, you can watch her recent speech at the 3% Conference.
Ask anyone about the best advertiser in the business in Brazil; the answer inevitably would be José Henrique Borghi of the Brazilian ad agency, ‘Mullen Lowe.’ He completed his graduation in marketing from Pontifical Catholic University of Sao Paulo (PCUSP). Once he attended an advertising event with his sister and his destiny was sealed there. He fell in love with that world on the spot.
Post his degree; he got the job of an advertising agent in Ogilvy ad Academy in 1988. However, to learn more and gain experience, he kept moving through different companies like Talent and DM9DDB in various capacities. His breakthrough came in 1999 with him becoming the chief creative officer of Leo Burnett which he held till 2002. After quitting, he along with his friend, Ray Erh, formed their own advertising agency called as BorghiErh. Later the company merged with Lowe, a company owned by Mullen Lowe Brasil and Jose became its CEO.
Throughout his career, Jose has drooled out some exceptional ad campaigns though his most remarkable one is undoubtedly the ‘Mammals Parmalat’ ad which threw light on the prejudice against Down’s syndrome. It is his most idolized and professionally original publicity ads. Considered the best advertiser among Brazilian business , he has many awards under his belt that includes 20 Cannes, 11 One Show, 12 Clios, 16 Abril Awards and even 15 awards at the New York Festival. In 2009, he was awarded the “Agency Professional by the Brazilian Advertising Association (ABP). In 2014, he was again honored as the Advertising Professional of the Year by ABP.
Apart from his magical creative skills, Jose is also a fitness freak and loves to jog. José Henrique Borghi prefers to use his bike for commuting.
Posted on by tecvillaLast modified: November 7, 2016
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